PUBLIC RELATIONS

With the appeal of public relations Currently, there is a high demand for admission to this field. However, candidates need to thoroughly research all relevant information before applying. This article from Viet My College will provide a comprehensive analysis of all aspects of this field of study, ensuring that candidates gain a basic understanding of the subject.

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Understanding the Public Relations Industry Correctly

First, prospective students need to understand what public relations is. This will help them better grasp the specific characteristics of the field.

What is public relations?

Public relations is a field of study that in-depth examines methods for building, maintaining, and developing relationships between companies and businesses and the public. This leads to a broader understanding among the public, aiming to foster rapport and support for the company or business.

After completing the necessary general education courses, students will officially receive foundational and specialized training in their field. The foundational courses will provide a comprehensive understanding of Economics and Marketing, while the focus of the specialized training will be on developing the necessary skills for building public relations.

In the context of intense and fierce competition in the era of globalization, this field of study is considered the key to preserving the "soul" of a company's brand. Brands gain trust and affection from customers and continue to grow based on this work. 

Knowledge acquired in the field of public relations

The training program provides students with comprehensive knowledge, skills, and practical experience. Specifically, it covers communication knowledge with related subjects such as: Economics; Foreign Languages; Sociology; Journalism Writing Skills; General Communication; Website Management; Television; Brand Management; Event Organization and Public Relations.

This entire body of knowledge is also relevant to Journalism and Marketing. This is a major advantage that gives students more diverse career options in the future, without the rigid and limited career paths often found in other fields of study.

Which subject group should I choose for the Public Relations major? What is the cutoff score?

Thorough preparation is crucial for studying public relations, forming the foundation for success. First and foremost, prospective students need to know the exam subjects and the basic admission scores required.

Regarding the exam subjects

For institutions offering public relations programs, admissions are typically based on the following exam combinations:

• Block 1 – Block A00: Consists of three subjects: Mathematics, Physics, and Chemistry.
• Grade 2 – Grade A01: Consists of three subjects: Mathematics, Physics, and English.
• Grade 3 – Block C00: Consists of three subjects: Literature, History, and Geography.
• Grade 4 – Grade C12: Consists of three subjects: Literature, Biology, and History.
• Grade 5 – Block C19: Consists of three subjects: Literature, History, and Civic Education.
• Grade 6 – Block C20: Consists of three subjects: Literature, Geography, and Civic Education.
• Grade 7 – Block D01: Consists of three subjects: Mathematics, Literature, and English.
• Grade 8 – Group D04: Consists of three subjects: Mathematics, Literature, and Chinese.
• Grade 9 – Block D05: Consists of three subjects: Mathematics, Literature, and German.
• Grade 10 – Block D06: Consists of three subjects: Mathematics, Literature, and Japanese.
• Grade 11 – Block D10: Consists of three subjects: Mathematics, Geography, and English.
• Grade 12 – Block D14: Consists of three subjects: Literature, History, and English.
• Grade 13 – Grade D15: Consists of three subjects: Literature, Geography, and English.
• Grade 14 – Block D72: Consists of three subjects: Literature, Natural Sciences, and English.
• Grade 15 – D79 Group: Consists of three subjects: Literature, Social Sciences, and German.
• Grade 16 – D80: Consists of three subjects: Literature, Social Sciences, and Russian.

Regarding the cutoff scores

Typically, training institutions and facilities will recruit students using the following three methods:

1. Reviewing high school transcripts.

2. Consideration of National High School Examination scores.

3. Consider the scores from the competency assessment test.

For test type number 1, the score typically ranges from 16 to 18 points.

For format number 2, the typical score ranges from 15 to 36 points.

For format number 3, the cutoff score ranges from 550 to 600 points.

Furthermore, no additional criteria will be required for applicants when applying to this program.

Career opportunities after studying public relations.

Job opportunities and career paths should be set as goals when choosing a field of study. Because a field of study with high career opportunities will lead to a bright and promising future. After studying public relations, students have the opportunity to take on positions such as:

Become a PR specialist

This job involves managing press relations, public relations, or organizing events and internal communications… in government agencies, state-owned enterprises, or international economic organizations. It can also include positions in social organizations, non-governmental organizations, or social enterprises.

Work as a reporter or editor.

With a foundation in communication and marketing knowledge, working for newspapers and magazines is a very suitable choice. Positions as reporters and editors at these organizations are popular choices for graduates. In addition, you also have the option of working at radio and television stations or other media channels.

Public relations analyst and consultant

The main responsibilities include assisting with analytical tasks, preparing reports, and evaluating the unit's internal and external communication strategies. Businesses often hire many assistants to develop communication and branding strategies because the core values of the business are conveyed to customers by the public relations department. 

Additionally, you have more options when choosing a partner to provide media consulting services for businesses. Positions are available within relevant Ministries, Departments, and Agencies involved in media relations.

Research and teaching in PR.

Careers include researching and teaching PR in higher education institutions, or participating in research on communication and public relations-related issues. Working as a teaching assistant could lead to future roles as a researcher or lecturer. It could also involve management positions in the field of training and research in communication and public relations.

Other jobs

In addition, students majoring in public relations can also work in a number of jobs including: Content Specialist; SEO Specialist; Google Ads Specialist; Facebook Ads Specialist; Spokesperson; Event Organizer…

It's clear that with the knowledge gained in this field, there are many career opportunities. That's why public relations is always a field of study that trains talented and creative individuals. Salaries are also quite high, as follows:

• The starting salary for graduates in this field ranges from 7 to 15 million VND per month.
• For those with 3 to 5 years of work experience, salaries range from 13 to 23 million VND per month.
• For those with 5 years or more of work experience, reaching expert level, the salary ranges from 23 to 55 million VND per month.

However, salary still depends on qualifications, abilities, experience, and projects. Therefore, with continuous effort and dedication, the future will be even brighter.

Advantages of choosing to study public relations at Viet My College

Viet My College is a reputable and high-quality educational institution that has trained many generations of students. It is highly regarded by education experts and chosen by many students. Students who choose to study this field at Viet My College will be satisfied because:

Excellent teaching staff

The teaching staff at Viet My College, in general, and those directly teaching the Public Relations program, are all highly qualified and carefully selected individuals. They possess deep professional knowledge and extensive practical experience. All instructors hold Master's degrees or higher.

We provide effective and accurate training while always understanding student needs. We grasp the industry and apply practical knowledge to our teaching and training. Students will learn all the in-depth knowledge accurately, and will also receive practical analysis of each subject.

Professional teaching process

Viet My College offers high-quality training programs and professional processes. The curriculum meets international standards and aligns with the recruitment needs of businesses. This is then combined with the specific characteristics of Vietnam to create the best possible teaching process. Students will learn and practice throughout their courses, ensuring they acquire a solid foundation of knowledge and gain valuable experience.

Learned many essential skills.

By studying public relations at Viet My College, students also learn many skills:

• Research and analyze information quickly and accurately. This skill is honed through exercises and real-world projects.
• The skill of presenting ideas concisely and succinctly is crucial, as learning involves constantly applying various scenarios to present relevant ideas.
• Presentation skills and public speaking build confidence and comfort. Much of this will involve practicing the knowledge learned.
• Gaining a deeper and more insightful understanding of human psychology will provide a direct perspective on interaction and lead to more effective teamwork.
• Creative ideas are always flowing during the learning process. Through studying PR campaigns, students will develop creativity and a strong ability to absorb information.

High job opportunities

Studying in a modern environment, provided with a solid foundation, combined with extensive practical experience in various situations… All of this ensures that graduates possess essential knowledge relevant to their chosen profession. As a result, their job prospects are extremely high, and the school even recommends them to many companies.

Throughout their studies, students receive continuous support and assistance from the school. All of this helps them complete their academic programs optimally.

Conclusion

Thus, through the above analysis of public relations. This article can help prospective students understand the field of study and make suitable application choices. If you have any further questions or concerns related to this field of study, please leave your information with Viet My College and you will receive the most accurate advice and support!

Author: Viet My College - Date written: March 30, 2022

Category: News - Events