Category Archives: Quality Assurance

The importance of sales management studies in businesses today.

Our ancestors had a saying, "The marketplace is like a battlefield." In today's era, that battlefield has become even more fierce due to the intense competition between businesses across the country in general, and between businesses operating in the same field in particular...

Final installment of the Public Relations special topic: What qualities do you need to become a Public Relations specialist?

Final Part: WHAT QUALITIES DO YOU NEED TO BECOME A PUBLIC RELATIONS SPECIALIST? In recent years, PR has been taught in universities and colleges. I'm asking myself again: why did you choose to study PR? My answer is...

Public Relations Special Issue #3: Common Mistakes Made by PR Professionals

Part 3: SOME COMMON MISTAKES MADE BY PR PROFESSIONALS Throughout my career, I've made mistakes, and I've observed and seen many other errors made by others. Therefore, I want to share them with all of us (those interested in PR &...).

What qualities are needed to become a good communications professional?

Everything should begin with analyzing and understanding the principles of communication. The immutable principle here is, "Communication is a battle in the customer's mind, not a battle over the product." In reality, your product may be good...

Public Relations Special Topic, Part 2: Who is the Public?

Part 2: WHO IS THE PUBLIC? A FEW SMALL THINGS TO DO TO REACH THEM “I don’t know the key to success, but I know the key to failure is trying to please everyone” – Bill Cosby Around us, there will be many relationships – diverse….

Public Relations Special Topic, Part 1: What is PR?

To help students better understand their chosen field, Viet My College has compiled and shared a series of specialized topics on Public Relations (PR). We hope this provides you with a clearer and more accurate understanding of your chosen field/profession. Part 1: What is PR...