Commercial Marketing

What is Commercial Marketing? How does Commercial Marketing differ from Marketing Communications, Public Relations, Brand Management, etc.? Where is the best place to study this field? What do you learn in Commercial Marketing? What jobs can you get after graduating with a Commercial Marketing degree? These are the perennial questions of high school seniors who are starting to research their future career path.

1. What is commercial marketing?

Similar to fields like Public Relations, Brand Management, Marketing Communications, etc., this field... Commercial marketing is a small subfield within the broader world of marketing..

Trade marketing refers to specific marketing activities aimed at directly supporting the sale of products, goods, or services to a target customer group.. These activities may include: market research, communication, promotion, and customer service, etc. In other words, commercial marketing is the commercialization of marketing strategies, transforming marketing activities into commercial activities.

Trade marketing refers to specific marketing activities aimed at directly supporting the sale of products, goods, or services to a target customer group.

Distinctive Compared to other marketing fields such as Marketing Communications, Public Relations, and Brand Management, the difference lies in Commercial Marketing:

• Focus on the “sales channel”: Instead of just promoting the brand, Commercial Marketing focuses on: Connecting products with customers through distribution channels such as supermarkets, convenience stores, etc.
• Effective sales support: Commercial marketing strategies are designed to boost sales, Increase product visibility and Encourage purchases.
• Strengthening cooperation: Commercial marketing requires close cooperation The goal is to achieve optimal efficiency between manufacturers, distributors, and retailers.

2. Why is commercial marketing important?

Trade marketing is a crucial aspect of marketing, encompassing activities related to customers: promotions, discounts, displays, distribution channel development, point-of-sale activation, and more. This leads to increased product distribution, stronger customer loyalty to the brand, and ultimately, higher profits for the business.

Trade marketing is a crucial aspect of marketing that helps highlight products, promote brand loyalty, and ultimately increase business profits.

We all know that products/services are considered the soul of a business. No matter how good a company's product is, if it is not distributed to customers through retail outlets or intermediaries, it will not generate profit or market share. Therefore, to ensure product/service sales and maximize profits, commercial marketers need to be able to analyze the market and customer needs and purchasing behavior.

In today's market economy, competition is increasingly fierce across industries. Therefore, every business strives to outperform its competitors by highlighting its products/services in terms of price, distribution channels, and in-store display, etc. Consequently, the field of Commercial Marketing is currently experiencing a constant shortage of talent and requires regular annual recruitment. For this reason, graduates with a major in Commercial Marketing have numerous job opportunities in this field.

3. Where should I study Commercial Marketing?

Currently, not many colleges nationwide offer Commercial Marketing as a separate major from the Marketing major. However, in the South, Viet My College (Ho Chi Minh City) has officially started offering this major this year. Trade marketing has become one of the leading fields of study.“ of the school.

Training program of Commercial Marketing at Viet My College Focuses on providing in-depth knowledge of Marketing. Notable subjects include: Marketing research, marketing management, product management, distribution channel management, brand management, human resource management, corporate culture and business ethics, customer relations, etc.

Commercial Marketing students They will be equipped with the necessary skills for the industry, such as: Market analysis, strategic planning, organizing and implementing marketing decisions for products and services, evaluating distribution and trade promotion activities in business, etc.

4. Job opportunities after graduating with a degree in Commercial Marketing.

After graduating with a degree in Commercial Marketing, students have the opportunity to work in commercial companies/businesses, promotional agencies, financial organizations, etc. Students are capable of taking on positions such as:

• Marketing management, market development management, customer management;
• Research and development department; market research, marketing
• The product and service development, testing, and evaluation management department; the brand management department;
• Communications management, pricing management, and product pricing department.
• Channel and distribution network management department
• Department for media management, trade promotion, advertising, and public relations;
• Sales management department (wholesale, retail, import/export) and customer service, customer care, customer relationship management;

….

Hopefully, the information shared above by the school will help students gain a basic understanding. “"What do you study when you major in commercial marketing?"” and find out if you are suited to the jobs in your field.

Commercial Marketing is an important and promising field, offering many opportunities for young people passionate about business. Therefore, if you are passionate about business, commerce, and marketing, don't hesitate to contact our Hotline immediately. 0901 104 001 Contact us for detailed and prompt advice now!

Author: Department Administration - Date written: July 18, 2024

Category: Commercial marketing, Training program, MANAGEMENT GROUP, Education news, News - Events