Public Relations major – Intermediate level

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School code: CDD0203

Industry code: 5320108

INTRODUCTION TO PUBLIC RELATIONS

Do you want to become a public relations or marketing employee for a company? A communications employee? Or do you dream of becoming a professional event organizer, someone who builds famous brands? That's your future career if you choose to study this. PR (public relations) industry.
Public relations (PR) is considered the "soul" of a brand in the fiercely competitive environment of globalization. Ensuring a brand's survival and widespread growth is no easy feat. Therefore, choosing to study PR offers excellent career opportunities for dynamic young people who are passionate about breaking boundaries.

TARGET

Acquire knowledge about PR:
Building, maintaining, and developing relationships between the organization and various public groups;
Event organizing skills, communication planning, crisis management;
Skills in writing, editing, and publishing news articles, press releases, and other related content.,
Media products produced through various channels: print, radio, television, social media, multimedia; ...and possess professional ethics.
In addition, the training program helps students hone the necessary skills to develop competitiveness in the job market.

CONTENT

General knowledge: Students are equipped with general knowledge in natural sciences, social sciences, and humanities.
Basic knowledge: Equip yourself with basic knowledge about Administration, Marketing, Customer behavior, Text editing, cross-cultural communication, applied information technology in media, ...
Specialized knowledge: Acquire specialized knowledge in PR such as: Building a PR campaign, Media crisis management, Event organization, Multimedia, Integrated Marketing Communications, Internal communications, Written language in media, E-commerce, Business ethics, …
Foreign Language and Computer Skills: Students are equipped Foreign language and computer skills Essential for communication and professional practice in the modern workplace.
Support skills: Foundation Courses – Skills For Success – The course, uniquely and intensively designed by Viet My College, focuses on training practical skills, hands-on experience, and soft skills to maximize students' opportunities for internships, employment, and career advancement at large organizations and corporations, enabling them to confidently develop their careers later on.

CAREER OPPORTUNITIES

After graduation, students can work as employees at PR department, Internal and external communications, Event organization, Social media management, Marketing, Customer service, Advertisement, Internal PR training, …
Advance to become a Team Leader, Department Head, or Assistant within an organization, or start your own business to run according to your personal interests.
We are committed to providing internship and job opportunities at our partner network of major Vietnamese and international corporations such as Golden Gates (owner of Ashima, Kichi Kichi, SumoBBQ, Vuvuzuela, etc.), McDonald's fast food chain in Vietnam, Le Media Communications Company (owner of 5 major magazines including Dep Magazine, Sports & Culture & Men's Magazine, Businessmen Magazine, Stuff Vietnam and Autocar Vietnam), VTC Digital Television Center, Red Compass human resource training brand, Unik (primarily involved in the production of commercials and mainstream television programs), Liberty Group (owner of Pullman, Novotel, Liberty hotel chains, etc.), Thien Minh TMG Group (the largest provider of tourism and hotel services in Vietnam), ANZ Bank in Vietnam, etc.

Author: Pham Phan - Date written: July 7, 2021

Category: College 9+, Public relations