When I was teaching at university, some lecturers asked me, "What is PR?"; many students were curious about this subject. During my working life, before I truly researched, explored, and invested significant time in finding the answer to that question, I was also quite vague about it – the person called PR.
If you're preparing for an important meeting with a new business partner, and the meeting is at their office, you arrive early, chat with the receptionist, compliment her neat reception desk, the beautiful flower arrangement, etc., and quickly establish a relationship with her. That's PR – partner relationship – and the result of this "public relations" action is that you'll learn more about the boss you're about to meet, perhaps about their personality, hobbies, or other information you're interested in.
One lunchtime, you invite your team out to eat together, to chat with them, to "update" them on insider information, or to find out who's dating whom – that's PR – internal communications (employee relationship).
We often focus only on actions that yield immediate benefits, but pay little attention to future advantages that would allow us to build, maintain, and cultivate relationships with the "public.".
I've been stood up a few times by young people – some notified me a day in advance, some at the last minute, and some only informed me when they were already late… I think that at that moment, they had other “priority options” for building or maintaining relationships with me. And I wasn't angry, but since then I've been more hesitant when they ask for a second date. It's the same with the public; if you break a promise once, they'll start to doubt you.
Think of public relations like love. It needs attention and nurturing. If neglected, it will quickly wither, just like long-term couples – they start to become indifferent to each other, they no longer feel the need to strengthen their relationship. And from there, they easily lose each other.
Source: Doan Do Ngoc Thi
Learn about the "Public Relations" program at Viet My College.
When studying Public Relations (PR) at Viet My College, students will be equipped with knowledge in: Building, maintaining, and developing relationships between organizations and public groups; Event organization skills, communication planning, crisis management; Writing, editing, and publishing skills for news articles, press releases, and media products using various means: print, radio, television, social media, multimedia; ...and possessing professional ethics.
In addition, the training program helps students hone the necessary skills to develop competitiveness in the job market.
Viet My College proudly offers students a modern learning environment and internationally standardized curricula. Students are equipped with essential life skills for the 4.0 era, with up to 70% of their study time dedicated to practical training. Teaching adheres to the international CDIO standard and utilizes the modern Blended Learning methodology. The college also emphasizes English language development, enabling students to communicate effectively, present ideas, and read specialized materials. Furthermore, regular company visits and internships allow students to gain practical work experience from their first year.
Detailed information about American Polytechnic College (APC):
Zhongshan Campus:
- Address: Numbers 5-7-9-11, Street No. 4, Trung Son Residential Area, Ho Chi Minh City
- Phone: (028) 5433 6888
- Hotline: 0938 90 5050 | 090 2858 550
Go Vap branch:
- Address: 1A Nguyen Van Luong Street, Ward 6, Go Vap District, Ho Chi Minh City
- Phone: (028) 7302 5888
Cu Chi branch:
- Address: 83A Bui Thi He Street, Ward 1, Cu Chi Town, Cu Chi District, Ho Chi Minh City
- Phone: (028) 3636 4983
Can Tho branch
- Address: 135P Tran Hung Dao Street, An Phu Ward, Ninh Kieu District, Can Tho City
- Phone: (0292) 3832 045
- Hotline: 0937 910 212
Training programs/fields of study:
UK INTERNATIONAL COLLEGE SYSTEM:
- BTEC HND in Hospitality Management (Hotel Management)
- BTEC HND in Business (HRM – Human Resource Management)
- BTEC HND in Business (Marketing)
- BTEC HND in Business (Accounting and Finance)
- BTEC HND in Art and Design
REGULAR COLLEGE PROGRAM:
- Management group
- Translation and Interpretation Group
- Information Technology Sector
- Healthcare sector
- Design field
Facebook: https://www.facebook.com/americanpolytechnic/
E-mail:
- Admissions Office: info@caodangvietmy.edu.vn
- Training Department: phongdaotao@caodangvietmy.edu.vn
- Student Services Office: dichvusinhvien@caodangvietmy.edu.vn
Author: Viet My College - Date written: July 3, 2019
Category: Public relations, News - Events
Tags: American Polytechnic College, APC, Viet My College, PR
0 thoughts on “PR là gì vậy bạn?”