SCHOOLS WITH PUBLIC RELATIONS MAJORS

The field of public relations is no longer unfamiliar to prospective students. If you are interested in learning about public relations, what the public relations training program is like, and which schools offer public relations programs, please take the time to read the information and content in the article below from Viet My College. Public relations programs are offered at many schools in both the North and South of Vietnam, giving prospective students a wide range of choices. 

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What are the public relations training programs like at universities?

Before exploring universities offering public relations programs, let's take a few minutes to look at the curriculum of these programs. In reality, the curriculum varies depending on each university, and students studying public relations at that institution will receive corresponding coursework.

However, there aren't many differences in the curriculum between schools. A typical curriculum is usually divided into five main blocks of study as follows:

Block 1 – General Knowledge Block

This academic block will include subjects such as Philosophy; Political Ideology; Ideology; and Information Technology. Along with foreign languages from basic to advanced levels, such as English, Russian, French, and Chinese. It will also include supplementary skills courses, physical education, and national security and defense.

Block 2 – Knowledge Block by Field

This is the block of subjects that students will study, including: compulsory courses such as World Civilization History or Fundamentals of Vietnamese Culture… along with elective courses such as Environment and Development or General Economics…

Block 3 - Knowledge Blocks by Subject Area

This part of the Public Relations program will consist of two modules:

Required courses include: Introduction to Journalism and Media; Journalistic Language; Introduction to Political Science or Introduction to Public Relations.

Elective courses include: General Aesthetics; General Management Science; International Relations; Media Psychology; Sociology of Mass Media; Public Opinion.

Block 4 – Knowledge Blocks by Subject Group

It is divided into two modules, including:

• Required courses include subjects such as Journalism and Media Theory; Basic Methods of Media Research…
• Elective courses: These include subjects such as Communication Psychology or a Yearbook…

Grade 5 – Subject-specific knowledge block

This block will consist of three parts:

• Required courses: Brand building and development or Public relations theory.
• Elective courses: Broadcasting Technology or Web Content Management Design…
• Internship and graduation thesis.

6 universities offering public relations programs in 2022

Candidates and students preparing to apply for the 2022-2023 academic year who are researching public relations should not miss this information about schools offering public relations programs. Below, Viet My College has compiled and introduced information about schools that offer public relations programs. Each school has its own characteristics and training programs. You should carefully research the information and consider the criteria to choose the most suitable school. 

Public relations training school in the North

In Northern Vietnam, there are quite a few schools that offer public relations programs, and the most prominent ones are:

Academy of Journalism and Communication

This is one of the key national universities located in Hanoi. For 60 years, the university has been honored with numerous awards for its quality of education. It is also considered a popular choice for students seeking to study public relations. It boasts a team of excellent lecturers, a high-quality and practical training program, and a commitment to ensuring graduates have excellent job opportunities with commensurate salaries.

National Economics University

This is also a highly regarded and popular school in the field of public relations training. The school guarantees high-quality education with a team of excellent lecturers. Emphasis is placed on teaching and practical application, ensuring students gain a solid understanding of each subject. Therefore, students studying here always have a strong foundation of knowledge and practical skills. This is a crucial factor for their future success after graduation and employment.

University of Social Sciences and Humanities

This is a highly renowned school specializing in journalism, tourism, and public relations. With a long history and a strong reputation for quality education, it offers a conducive learning and practical environment, providing students with the best possible learning experience.

Southern School of Public Relations

Speaking of highly-rated public relations programs at universities in the South, we can mention the following:

Ho Chi Minh City University of Social Sciences and Humanities

Candidates applying to universities in the humanities and social sciences (Block C) should consider this school. The quality of education here is highly regarded and consistently ranks among the top universities. Students studying here will be guaranteed to receive in-depth knowledge, as well as practical skills to support their future job applications.

Van Lang University

Although relatively young, Van Lang University has gained considerable prestige and attracted the attention of many prospective students. The university emphasizes the integration of theoretical knowledge and practical skills in its training. Therefore, upon graduation, students will possess a solid foundation of knowledge and sufficient experience to support their future careers.

Viet My College

When discussing high-quality public relations programs, Viet My College certainly cannot be overlooked. Choosing to study public relations here, students will receive a modern, international training program. It ensures a strong connection between practical experience and professional knowledge in the best possible environment. Students will be provided with a solid foundation of knowledge, meeting the recruitment needs of businesses and offering high job opportunities. 

Students gain a comprehensive understanding of the interconnectedness of all aspects of life. They are well-equipped with theoretical knowledge and principles of communication art. Simultaneously, they acquire management skills, develop marketing and PR strategies, and become adept at responding flexibly to media crises. 

After graduation, graduates can take on many important positions including: PR specialist; reporter, editor; public relations analyst/consultant; PR researcher/lecturer at universities and colleges…

Criteria for choosing a school when studying public relations

If the sheer number of schools offering public relations programs can make choosing overwhelming, candidates should analyze and evaluate the criteria to select the most suitable school:

Practical training and a focus on specialized knowledge are needed.

Professional competence in public relations requires a focus on both theoretical knowledge and practical skills. Therefore, it is essential to ensure that the educational institution prioritizes this training. The goal is to condense knowledge, making it easy for students to understand, remember, and apply effectively in their future careers.

A combination of different learning methods is necessary. Emphasis should be placed on presentations, problem-solving, critical thinking, and project work… This will help students gain a solid understanding of the subject matter and develop strong professional skills.

In addition, the course is taught directly by experts in the field of public relations or by instructors who are currently working in businesses. Students gain valuable practical experience and are inspired to learn more.

Modern facilities must be ensured.

In addition to the curriculum, practical training is always essential for students. Therefore, when choosing a school with a public relations program, it's crucial to prioritize facilities. Ensure that the facilities are well-invested in and equipped with state-of-the-art machinery and equipment. This is essential for students to hone their skills and visualize their future work environment.

There needs to be more opportunities for practical experience.

Choosing a university with a public relations program also requires ensuring ample opportunities for students to gain practical experience. This helps students build confidence for future career paths, making it easier to adapt and respond to job applications and interviews. It also ensures they can handle situations effectively in the future.

Soft skills and foreign language skills need to be developed.

We all know that with the current development and integration, soft skills and foreign languages play a particularly important role. They are the key to helping students easily gain high regard from employers and confidently be selected. Therefore, a dynamic learning environment with foreign language training programs is essential for students.

Through formal English language training programs, or by participating in language clubs and international exchanges with universities in the US, UK, France, etc., students can hone their language skills and reflexes. Furthermore, they will gain confidence when interacting and working with foreigners in the future.

Students need support and guidance, like a "partner in life."“

Finally, when looking for schools with public relations programs, it's important to consider those that offer dedicated support and guidance to their students. We all know that students encounter many challenges during their studies, from specialized knowledge to practical experience and support in answering questions. 

A school with excellent and passionate faculty, who always listen, support, and accompany students like a "friend," will help students feel more secure in their studies. Furthermore, they will receive timely and helpful advice, contributing to their academic success.

Conclusion

Above is all the information about schools offering public relations programs. Hopefully, this detailed and useful information will help candidates choose a school. If you would like to learn more about public relations or the Viet My College training program, please leave your information or contact the admissions department for support and advice.

Author: Viet My College - Date written: April 4, 2022

Category: News - Events