Sales management – The essence of every business.

For every business, sales management plays a crucial role in determining its success or failure. Furthermore, sales management serves as a benchmark, a testament to excellence, and a guiding principle for the business.

The concept of sales management

According to Wikipedia: “Sales management is the administrative activity of individuals or groups of individuals who are actually part of the sales force or involved in related activities such as delivery, customer service, display teams, sales audit teams, trade marketing, warranty, maintenance… or those who directly support the sales force in implementing the provision of the company's products or services based on the business strategy, company resources and the relevant business environment.”

“"Sales management refers to the sales results achieved by the sales team through specific business plans, skills training, efficient personnel utilization, and scientific methods of directing and evaluating resources" – an assessment from economic experts.

Thus, sales management is the combination of the best human and material resources within the sales team to optimize the company's profits and deliver the best value to customers through the products or services the company offers.

The role of sales management

In business, sales is the act of moving goods, the stage of realizing the value of goods, aiming to satisfy customer needs in terms of value and achieve the business's goal of seeking profit. In a market economy, businesses can apply different methods or forms of sales to both satisfy customer needs for goods and services and ensure the highest possible sales at the lowest cost.

Sales management always aims to rely on a management system to manage goods and people in order to achieve the strategic marketing and profit goals set by the company.

Specific duties of a sales manager

– Establish a distribution strategy

– Establishing a sales team structure

– Establishing sales policies, Recruitment

– Develop a sales plan

– Implement the sales plan

– Managing the sales team and customers.

– Advanced skills training

– Measuring and evaluating sales performance

The role of a sales manager is to distribute goods to targeted distribution channels in order to optimize the presence of goods and services at a reasonable cost, achieve maximum efficiency, and fulfill the company's marketing objectives in both the short and long term.

Use sales management software.

Nowadays, managing sales using software is no longer uncommon. Advanced technology helps businesses track and manage their business operations optimally and efficiently.

Today, the arrival of the "Industry 4.0 revolution" poses a challenge not only to businesses but also to students. At Viet My College, students receive systematic training in their specialized fields from lecturers with many years of practical experience, helping them to face this harsh "storm.".  

Source (https://dip.vn/quan-ly-ban-hang-tinh-hoa-cua-moi-doanh-nghiep-tt518.html) 

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Author: Viet My College - Date written: January 8, 2020

Category: Job opportunities, Sales Management, News - Events

Tags: American Polytechnic College, choosing a career, sales management, Viet My College