Public Relations (PR) is a field of study attracting significant interest in the current context of Industry 4.0. Considered the "soul" of a brand, PR training, in addition to general knowledge of economics, society, and the media market, equips students with the knowledge and skills to build and manage communication plans to enhance a company's image, implement actions, and assess potential media crisis risks arising from social media activities or comments, in order to find solutions to problems related to the company's image.
Target
Acquire knowledge in PR: Building, maintaining, and developing relationships between organizations and public groups; Event organization skills, communication planning, crisis management; Writing, editing, and publishing skills for news articles, press releases, and other media products across various channels: print, radio, television, social media, multimedia; ... and possessing professional ethics.
In addition, the training program helps students hone the necessary skills to develop competitiveness in the job market.
Training program
General knowledge: Students are equipped with general knowledge in natural sciences, social sciences, and humanities.
Basic knowledge: Equipping students with fundamental knowledge in Management, Marketing, Customer Behavior, Document Drafting, Cross-Cultural Communication, Applied Information Technology in Media, etc.
Specialized knowledge: Equip yourself with specialized knowledge in PR such as: PR campaign development, crisis communication management, event organization, multimedia communication, integrated marketing communication, internal communication, written language in communication, e-commerce, business ethics, etc.
Foreign Language and Computer Skills: Students are equipped with the foreign language and computer skills necessary for communication and professional practice in a modern work environment.
Support skills: Foundation Courses – Skills For Success – The course, uniquely and intensively designed by Viet My College, focuses on training practical skills, hands-on experience, and soft skills to maximize students' opportunities for internships, employment, and career advancement at large organizations and corporations, enabling them to confidently develop their careers later on.
At Viet My College, students majoring in Public Relations:
- With a focus on developing practical work skills rather than theory, the 70% program is all about PRACTICAL TRAINING. Viet My College provides maximum opportunities for students to intern/practice in modern businesses and experience a real-world work environment.
- They will hone essential skills for their profession, such as teamwork, presentation skills, time management, problem-solving and creative thinking, and media crisis management skills, etc.
- Equipped with specialized English skills, this is an indispensable element that helps students to self-study/read foreign materials to enhance their knowledge. English is also key to helping students easily find job opportunities in international corporations, with high salaries and good benefits.
- Students participate in talk shows with speakers who are entrepreneurs/leaders from various companies/businesses. Through these events, students accumulate experience and learn to handle real-life situations, which is essential for developing flexibility, dynamism, and quick thinking in each student at Viet My College.
- The educational environment is international in style, with modern facilities that effectively support learning and practical training.
- Opportunities for university transfer right at the school with many special support programs.
Career opportunities
- Event organizer, client relations specialist, press relations specialist
- Internal communications staff, corporate communications staff
- Public relations analyst and consultant for businesses and organizations.
- Reporters, editors
- Content Creator/Copywriter
- MC, broadcaster, spokesperson…
- Job related to Digital Marketing
- And many other jobs depending on each person's interests and abilities.
In particular, Viet My College ENSURE Job opportunities for graduates are created through partnerships with businesses in training and recruitment.
Viet My College's partner business network includes major Vietnamese and international corporations such as Golden Gates (owner of the Ashima, Kichi Kichi, SumoBBQ, Vuvuzuela chains, etc.), McDonald's fast-food chain in Vietnam, Le Media Communications Company (owner of 5 major magazines including Dep Magazine, The Thao Van Hoa & Dan Ong, Doanh Nhan, Stuff Vietnam and Autocar Vietnam), VTC Digital Television Center, Red Compass's human resource training brand, Unik (primarily involved in the production of commercials and mainstream television programs), Liberty Group (owner of the Pullman, Novotel, Liberty hotel chains, etc.), Thien Minh TMG Group (the largest provider of tourism and hotel services in Vietnam), ANZ Bank in Vietnam, etc.
Source: Viet My College
Author: Viet My College - Date written: September 8, 2017
Category: Training program, MANAGEMENT GROUP, Public relations
Tags: equipped, Public Relations, PR, public relations, media
Could you tell me the duration of the Public Relations program and how long it takes to complete one semester?
The International Relations major with a full-time college program will take 2 years and 4 months. Each year has 3 semesters, and each semester is 4 months long. In total, you'll complete it in 7 semesters.
Regarding the Public Relations major at the Can Tho campus, I'm not sure if there's a job placement guarantee after graduation.
The school has branches in Can Tho, Hanoi, and Ho Chi Minh City. Currently, the school has partnerships with many businesses and is committed to helping students find jobs after graduation.
How much is the tuition fee for Hotel Management with Public Relations?
Hi Minh,
Tuition fees at Viet My College:
Hotel Management: 10,000,000 VND/semester
Public Relations: 9,500,000 VND/semester
Training duration: 2 years and 4 months (7 semesters)
The school will provide you with detailed advice.
Could you tell me which subject group is required for admission to the Public Relations major?
Hi Cam,
The admission requirements for Viet My College are high school graduates; admission is not based on subject combination scores or academic transcripts.,
Therefore, you can submit your application directly to receive the tuition fee discount before April 20th.
My school is in Hanoi.
Hello,
The Viet My College campus includes the following facilities:
Main location: 5-7-9-11 Street No. 4, Binh Hung Ward, Binh Chanh District, Ho Chi Minh City
Ut Tich Branch: 40C-40D Ut Tich Street, Ward 4, Tan Binh District, Ho Chi Minh City
Go Vap Branch: 1A Nguyen Van Luong Street, Ward 6, Go Vap District, Ho Chi Minh City
Can Tho Branch: 135P Tran Hung Dao Street, An Phu Ward, Ninh Kieu District, Can Tho City
Currently, the school does not have a campus in Hanoi.,
Excuse me, does the school consider academic transcripts?
Hello dear Luu Gia Han, the school is considering your high school graduation.
Besides Japanese and English, are there any other majors that offer evening classes?
Excuse me, I have a question! Besides Japanese and English, are there any other majors that offer evening classes?
Can I ask if the communications major has evening classes?
Hi Huong, the school is currently offering two evening classes in the first enrollment period: Business English Translation and Business Japanese Translation. If you are interested in these programs, please leave your information so our consultants can contact you.
Is there another admissions round at the school around Tuesday?
Hi Nga, the school is expected to start accepting applications from December to March. For the exact dates, please check the website: caodangvietmy.edu.vn. Thanks, Nga.