Studying sales management – a new field with great potential.

With the development of business, as well as the openness and fierce competition of today's market, the role of leadership tends to focus increasingly on sales activities. Therefore, sales management is a very popular field of study.

Furthermore, both now and in the future, businesses will need to seek out human resources with in-depth knowledge in this field.

In the following article, Viet My College would like to introduce you to the concept of sales management, the sales management process, modern sales management methods in commercial enterprises, and training centers for this interesting profession.

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Studying Sales Management – A New Field with Great Potential

What is sales management?

Sales management is considered the "art" of combining human and material resources within the sales team to optimize company profits and deliver the best value to customers through the company's products or services. Alternatively, it can be defined as the management activities of individuals who are either part of the sales force or those who directly support the sales force.

Sales management involves managing the sales team and helping them execute strategic objectives. marketing of the organization.

Things you will learn in Sales Management

Students studying sales management in commercial enterprises will have the opportunity to learn in a dynamic and highly practical environment because this field is actually very fast-paced. Those working in the industry must grasp customer trends and behavior in order to develop timely and effective promotional and marketing strategies.

By pursuing a degree in sales management within a commercial enterprise, students will be equipped with the appropriate knowledge and skills to become professional salespeople:

• Basic Marketing & Management
• Customer behavior
• Intercultural Communication & Public Relations
• Starting a sales business
• Sales operations (Retail, Agency, Supermarket, Online)
• Safety and security in sales
• Product display & Sales supervision
• Organizing sales events,
• Supply chain management
• Sales team management
• Sales service quality management
• Customer care management
• Digital Marketing
• Corporate Culture and business ethics…

With this knowledge, you will be more confident when performing practical work. You will be able to:

• Gaining an understanding of the various theoretical and practical aspects of business management and marketing.
• Enhance creative decision-making and plan analysis skills.
• Apply specific management skills to increase work efficiency in your current field.
• Sharp thinking skills are essential for understanding and analyzing the market, consumer behavior, and habits.

In addition to specialized knowledge, to become an expert in this industry you also need to have a thorough understanding of market conditions, market development strategies, customer behavior, communication and negotiation skills, etc.

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• Introduction to Modern Sales Management

Sales management process in commercial enterprises

Essentially, the sales management process in a commercial enterprise will be:

• Identify your target customers.
• Customer outreach
• Explore and understand customers after initial contact.
• Provide support solutions
• Handling criticism
• Finalize the contract.
• Customer service

What can you do with a sales management degree?

Today, sales has become an extremely important tool that determines the development of every business. Therefore, major recruitment websites and leading companies in Vietnam have many job openings for sales and sales management positions in commercial enterprises. 

After graduation, students can confidently take on positions such as:

• • Sales agent
  • Customer service
  • Business within Enterprises
  • Sales operations
  • Sales service quality management
  • Customer care management
  • Organizing sales events
  • Planning and selecting sales strategies for the business.

Once you've established a solid position in the industry, you can absolutely take further steps in your career. If you're passionate about business, highly individualistic, love freedom and independence, and possess the right intelligence and skills, it's not difficult for anyone to become successful. Become a team leader, group leader, or department head in charge of products, product lines, or retail stores, or start your own business to run according to your personal interests.

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• Learn about the concepts in the field of Sales Management.

What do you need to become a sales manager in the future?

Nowadays, becoming a salesperson isn't difficult, but becoming a professional salesperson is not simple. Some businesses still require skills in working directly with customers. This is extremely necessary in the sales field and is a decisive factor for the success of every business. Therefore, we need to train, hone our knowledge, and practice customer care, persuasion, and the following soft skills:

• Put yourself in the customer's shoes and consider what they want and need. Also, find out what makes them uncomfortable or annoyed.
• First impressions are crucial; your words and gestures will attract customers and help you make your sales more successful.
• One of the secrets to becoming a good sales manager is understanding customer psychology and knowing what they want in order to meet those needs quickly, because customers come from many different social groups and have different preferences and personalities.
• Establish relationships with customers. Good customer service is how you will acquire potential customers; these loyal customers will always think of you first when they need to buy your company's products.
• Be patient and enthusiastic, even when customers reject the product and in the most difficult situations.
• Successful sales managers are those with a positive mindset. A positive attitude towards every problem transforms negative thoughts into positive ones in any situation.
• Excellent sales managers are highly independent and proactive in implementing their plans to achieve their goals.

A salesperson's success lies in the customer's trust in the product they buy, and thus acquiring potential customers. No persuasion is more effective than sincerity and genuine concern for the customer's best interests.

Salespeople play a crucial role in businesses today. Therefore, to become a sales manager, the first thing you must do is choose a really good learning environment, one that not only trains you in professional skills but also equips you with the necessary communication and practical skills for your career, giving you the confidence to develop your career later.

At Viet My College, the students Emphasis is placed on training practical skills, hands-on skills, and soft skills to maximize students' opportunities for internships, employment, and career advancement at major organizations and corporations such as Golden Gates, Liberty Group, and the Media Company. Le Massage. Becoming a successful sales manager isn't a matter of luck. To achieve success, you must constantly strive, continuously improve your knowledge, and hone your skills; only then will success be within your grasp!

See more: 

• Sales Management – Launching the Careers of Over 80% CEOs
• The retail market is vibrant, and job opportunities are abundant.
• Studying sales management – a new field with great potential.

Frequently Asked Questions

Question 1: What are some good resources on sales management?

 Here are some useful resources on sales management that you can refer to:

• Sales Manager For Dummies By Butch Bellah, Thai Ha Publishing House (Vietnamese version).
• Sales Management By Dr. Tran Thi Thap, Information and Communication Publishing House.
• Company Sales Management By Luu Dan Tho and Luong Van Quoc, Finance Publishing House.
• Modern Sales Management By Luu Dan Tho and Nguyen Vu Quan, Finance Publishing House.
• Sales Management Techniques By Brian Tracy, published by Alpha Book.
• Successful Manager By Peter F. Drucker, published by Tre Publishing House.
• The Four Books of Leadership By Hoa Nhan, Thai Ha Publishing House.
• The Power of Asking the Right Questions By Mihiro Matsuda, Social Labor Publishing House.
• Made in Japan By Akio Morita & Sony, published by Alpha Book.
• The Leader Without a Title By Robin Sharma, published by Tre Publishing House.
• Diamond Cutter By Geshe Michael Roach, Thai Ha Publishing House.

Question 2: What is sales force management?

The sales process involves the following sales forces: delivery personnel, order takers, delivery drivers, technicians, and customer demand generators.

According to McMurry, sales force management comprises two main functions: design and operations management of the sales force.

So, you now have an overview of the career opportunities in sales management, the topics covered, and especially the elements needed to become a successful sales manager in the future. If you have any further questions about this field of study, feel free to comment below or contact us directly. Hotline 091 113 97 76 Contact us for more detailed advice!

Author: Viet My College - Date written: November 13, 2017

Category: Sales Management

Tags: study sales management